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Neuromarketing Demystified: Insights That May Surprise You

  
  
  

neuromarketingWhat happens when you take a panel of experts and ask them to demystify neuromarketing?

Answer: you get some fabulous content and some insights that may surprise you. Listen to the recorded session here, enjoy these highlights, and consider the implications to your marketing strategy.

From: Demystifying Neuromarketing via focus.com on March 7, 2012 #FocusNeuro
Reference: Definitions Neuromarketing Basics

  • Have you ever heard an ad agency or designer say "Trust me-I know what works" and feel less than comfortable? Neuromarketing can take you from the discomfort of "trust me" to the confidence of "here's what works and why."
  • Do you believe that you can optimize your decisions by using rational data? That was Descartes' belief. But in the book Descartes' Error we learn that we are not thinking machines that feel. We are feeling machines that think once in a while.
  • There are different models of how the brain works. In the 3-brain model we learn that our oldest brain, sometimes called the reptilian brain because we share it with reptiles, operates below the conscious level and is driving our lives and and decisions.
  • Neuromarketing won't replace traditional research like surveys and focus groups, but it definitely will complement and enhance research. The reason why? People don't know what they want. Even if they knew, we don't ask the right questions anyway.
  • Neuromarketing is a window into our own minds, helping us to understand how we make decisions and choose our realities. This helps us get closer to the minds of our customers.

Mentioned resources:

Descartes' Error: Emotion, Reason, and the Human Brain by Antonio R. Damasio
How Customers Think: Essential Insights into the Mind of the Market by Gerald  Zaltman
The Brain That Changes Itself: Stories of Personal Triumph from the Frontiers of Brain Science by Norman Doidge
Neuromarketing: Understanding the "Buy Button" in Your Customer's Brain by Renvoise and Morin

Panelists:

Patrick Renvoise, Chief Neuromarketing Officer and Co-Founder, SalesBrain, and co-author with Christophe Morin of Neuromarketing: Understanding the "Buy Button" in Your Customer's Brain.
Brian Krausz, President of GazeHawk, a provider of webcam eye tracking services. GazeHawk's proprietary eye tracking technology allows you to see how visitors view your webpage, advertisement, or image.
Sara Misell, Director at Whitematter Marketing Ltd, a strategic neuromarketing agency.

put-neuromarketing-to-work-for-you

Do you want to have neuromarketing demystified? Follow the link, above.

Demystifying Neuromarketing: Separating Fact From Friction

  
  
  

neuromarketing demystifiedHow much do you REALLY know about your customers' buying behavior? Would you believe that they have less control over their rational choices and decisions than they think?

That's the conclusion from Neuromarketing: Understanding the "Buy Button" in Your Customer's Brain by Renvoise and Morin.

The Promise of Neuromarketing

We need a paradigm shift and that shift is neuromarketing. Neuromarketing holds the promise of understanding behavior by understanding the brain through scientific research, medical knowledge and technology, and applying this understanding to marketing.

Learn About Neuromarketing

Neuromarketing is still in its infancy, though major consumer product companies with worldwide brands have been engaged in it for years. Much has yet to be learned. But what we know now can immediately improve your marketing and can set the foundation for future improvements. But first you must separate fact from fiction.

Join The Online Neuromarketing Panel Discussion

Join our panel of neuromarketing experts in a panel discussion on Demystifying Neuromarketing on March 7th from 1:00 pm - 1:45 pm PT. (Note: the recorded session is now available here.) This online event is free and is organized by focus.com. You'll learn what neuromarketing is and what it isn't. And our panel of experts will bust some of the myths surrounding the industry as well as highlight how brands are using technology to make better marketing decisions.

Joining me will be:
Patrick Renvoise, Chief Neuromarketing Officer and Co-Founder, SalesBrain, and co-author with Christophe Morin of Neuromarketing: Understanding the "Buy Button" in Your Customer's Brain.
Brian Krausz, President of GazeHawk, a provider of webcam eye tracking services. GazeHawk's proprietary eye tracking technology allows you to see how visitors view your webpage, advertisement, or image.
Sara Misell, Director at Whitematter Marketing Ltd, a strategic neuromarketing agency.

To be part of the conversation, go to Demystifying Neuromarketing and follow on Twitter #FocusNeuro.

So, what myths do you have about neuromarketing? Share them, below.

Neuromarketing Tips You Can Use Today
Until then, you may be interested in these neuromarketing articles which deal with practical applications of neuromarketing for today's small and mid-sized businesses.


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