Business Strategy and Marketing Solutions

Does Your Business Strategy Have Smart Power?

The expression “smart power” was used in a Wall Street Journal article as a blend of “military might with nation-building activities, in hopes of boosting political stability and American influence in far-flung corners such as Liberia.” The context is that Lockheed Martin Corp., a cutting-edge weapons contractor (e.g. F-35 Joint Strike Fighter) is providing a new type of “weapon;” it is training prosecutors in Liberia’s Justice Ministry.

This is the business implication; by redefining its strengths, skills, and knowledge base, Lockheed Martin has developed a new industry and revenue source. Lockheed Martin has “changed its game” to make traditional competitors irrelevant, has baked a new pie that it doesn’t have to share with its traditional rivals, and is creating a “new normal.”

Every company has the ability to re-vision itself. Here are more thoughts on what is involved in this post: “Extreme Strategy: 3 Key Decisions To Propel Economic Recovery.”

Mission: To help small and mid-size businesses capture the power of big-picture marketing.