Business Strategy and Marketing Solutions

Are You Ready To Re-Write Your Business Strategy?

Are you ready to re-write the rules of your small or midsize business and begin playing by your standards? Doing so can create new opportunities and favor you over your competitors.

Here are 9 reasons that you are ready.

1. You focus on creating uncontested market space and making competition irrelevant (a Blue Ocean Strategy) rather than on beating the competition. (a)
2. You understand and are ready to play by the new rules of marketing and PR. (b)
3. You want to hear the voice of the customer and have already deployed free “listening posts” throughout your company. (c)
4. You know the power of technology and how to leverage it, but realize that business is about people first.
5. You have strategic frameworks to create new customer value and to reconstruct market boundaries in your favor. (a)
6. You are prepared to “be there before the sale” to gain trust with prospective customers as a first step to doing business. (a)
7. You use a proven, integrated methodology that ensures your Internet efforts drive visits and convert to leads then customers.
8. You realize that you and your customers both have in common the scarcest resource-attention-and will tailor your selling efforts to this fact. (b)
9. You understand that by executing against these points you gain an immense advantage over your competition.

Would you like to share your ideas, or learn more about how to re-write the rules of your business? I’d like to hear from you.

References:

(a) Blue Ocean Strategy, Kim and Mauborgne

(b) New Rules of Marketing and PR, Scott

(c) Trust Agents, Brogan and Smith

(d) Kraft Associates

Mission: To help small and mid-size businesses capture the power of big-picture marketing.