Business Strategy and Marketing Solutions

Business Strategy and Website Real Estate

Your website is your most valuable piece of real estate.

Real estate can refer to more than a physical address. For example, I’ve used it to describe storefront real estate- the amount of window display space. I’ve also used it to refer to the space on a restaurant table- tabletop real estate. Both usages mean that however the expression is used, real estate is valuable.

David Scarlett talks about website real estate and claims that “Centimeter For Centimeter, Your Website Is Likely To Be The Most Valuable Piece of Real Estate You’ll Ever Own!” I agree. And to support this statement, he sports a 6 minute and 3 second video describing what to do to maximize this real estate investment. It’s a video worth viewing. Follow his post here, and the video here.

Mission: To help small and mid-size businesses capture the power of big-picture marketing.