For small and midsize business owners, there are four strategic moves you can make now to change the business game in your favor.
- Resolve to change the game. Create new rules that favor your business style and strengths. (a)
- Break from the competition by reconstructing market boundaries. (b)
- Recognize how the rules of marketing and pr have changed, and incorporate them. (c)
- Simplify your business life and gain time to think by using a fully integrated system to manage your online presence. (d)
These four moves are based on timely and valuable insights from the authors of the following four books. Mine these books for details, or contact me.
Books and Authors
(a) Trust Agents, Brogan and Smith
(b) The New Rules of Marketing & PR, Scott
(c) Blue Ocean Strategy, Kim and Mauborgne
(d) Inbound Marketing, Halligan and Shah
Mission: To help small and mid-size businesses capture the power of big-picture marketing.