Business Strategy and Marketing Solutions

Corporate Logos: Are You an Expert?

What makes a great corporate logo? Test yourself against logo experts selected by Business Week in Experts Critique Business Logos. Do you agree with the experts? Do they agree with each other? Who should you trust?

As a business owner developing your own corporate logo, you may ask yourself "Who should I listen to?"

This article raises more questions than it answers, and its bottom line is that developing a corporate logo is a difficult process. It's good to work with professionals, but with which one, and who should you believe?

Mission: To help small and mid-size businesses capture the power of big-picture marketing.