Business Strategy and Marketing Solutions

4 Questions That Every Webpage Should Answer

For total optimization, every web page must address these four questions. Place yourself into the role of a potential customer and ask:

1.  Do you feel my pain? Does the viewer sense that the webpage identifies with his problem or need?

2.  Do you have a solution for my pain? Does the viewer believe that you offer a credible solution to her problem or need?

3.  Why should I buy your solution and not one from your competitors? Does your webpage establish a unique and compelling value/selling proposition?

4.  What can you offer me in return for my continued interest? What value can you exchange for contact information and permission to communicate?

Mission: To help small and mid-size businesses capture the power of big-picture marketing.