Business Strategy and Marketing Solutions

Social Media Optimization-The Importance of Social Objects

Here's the topline from Hubspot's recent webinar, Social Media Optimization is the New SEO With Brian Solis: engage influencers with multiple social objects optimized with metadata.

According to Brian's list, social objects include:

Pictures in Flickr
Videos on YouTube
Events in Upcoming
Updates in Facebook
Votes in Digg
Check-ins in FourSquare
Docs in Scribed
Reviews in Yelp
Subject matter in Ning
Thoughts shared in posts or comments

Metadata is used for:

Titles and Headlines
Descriptions
Tags
Syndication
Links & Views

Or, for more detail view an audio-enhanced presentation here.

Mission: To help small and mid-size businesses capture the power of big-picture marketing.