Business Strategy and Marketing Solutions

Social Media Fundamentals in Less Than Three Minutes

  

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Reducing social media complexity into a short video is the product of Upside Down Iceberg. Though old by social media standards (it was uploaded on August 16, 2009) it nailed the fundamentals then and they haven't changed. (View the video below.)

4 Steps To Social Media Success
Producers Jody Underhill and Eric Kurit identify these 4 steps to social media success:

• Find interested people
• Deliver quality content
• Capture information
• Stay in touch

I couldn't have said it better myself.

You Make Money Through Relationships
And, another great tip according to the authors: you don't make money with social media-you make money by doing business with people who know, like and trust you. And social media is where you develop these relationships.

So, if you are new to social media, invest a few minutes with this video which also provides a brief background on social media and 9 points of advantage of social media over traditional, outbound media. (It's a little commercial with an annoying pop-up, but this is easily removed.)

Hint: if you want to skip the background, start at 1:08 minutes into the presentation.

WHAT OTHER FUNDAMENTALS SHOULD BE INCLUDED? Add your suggestions in the comment box, below.