Do You Make These 5 Costly Social Media Blunders?
Improve your marketing ROI by avoiding these common mistakes.
These "Top Five" social media blunders come from a post by Nick Damoulakis, a featured author on the Vistage (the CEO organization) website. Nick rightfully points out that social media effectiveness takes time and resources, and must be integrated into the overall marketing strategy.
Top Five Social Media Blunders
#1 Not having conversations: social media is all about conversations which build relationships.
#2 Making it all about me, me, me: another way to express this is don't try to sell.
#3 No call to action: your visitor needs to be led to do something.
#4 No sales process: this is where your customer relationship management process (CRM) is critical.
#5 Thinking Social media is all free: the most expensive part of social media may be the time your employees take to have conversations, develop relationships, provide value, and respond to requests or issues in a timely manner.
Dive Deeper with these short posts:
Beyond Social Media To Performance Optimization: When Your Business Strategy Is To Optimize Overall Performance
Social Media Fundamentals In Less Than 3 Minutes
Social Media Starter Kit Simplified
HOW DO YOU OPTIMIZE YOUR SOCIAL MEDIA EFFORTS? Share your ideas in the comment box. below.
Mission: To help small and mid-size businesses sell more.