Location-Based Services (LBS): Marketing Opportunities
Location-based services (LBS) present exciting marketing opportunities as long as they are carefully managed. That's the message from Take Your Content on Location with Location-Based Services by Colleen Jones.
To put LBS into perspective, anyone who has ever checked in using FourSquare has used this service. Citing the campus of NC State University, Colleen deftly and quickly shows the marketing potential of this mobile technology.
How To Influence People on Location
For example, through its mobile applications, NC State offers content and features that depend on location. Some examples include check-ins, event promotions, digital rewards, points, leader boards, maps of nearby locations, reviews, and photo sharing.
Managing LBS
Managing LBS requires special content and attention to architectural issues; content needs to be relevant and delivered in the most efficient way . All this requires planning.
Combining LBS with QR (quick response) code
According to Colleen, "In the future, NC State University plans to use this feed in other ways. One possibility is to tie the event content to a QR code (bar code) on a campus building. When someone walks by the building, he or she can see the events scheduled in that building."
HOW IS YOUR COMPANY USING LOCATION-BASED SERVICES AND OTHER MOBILE-RELATED TECHNOLOGY? Please share your experience, below.
Explore:
QR (Quick Response) Codes; What are they?
Near Field Communication (NFC): Business Applications
Photo Credit
Mission: To help small and mid-size businesses capture the power of big-picture marketing.