Neuromarketing not in your marketing strategy? What are you missing?
Can neuromarketing help you tap into your customer's buy button?
Dean Minuto believes it can, and he presents a very powerful argument why it should be part of your marketing strategy.
I met Dean at his recent presentation to a group of Vistage CEOs. Dean is East Coast Partner with SalesBrain, the world's leading Neuromarketing training and consulting company. The presentation was largely based on the book Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain by Renvoise and Morin.
Marketing: Separating The Wheat From The Chaff
Marketing has been the focus of my business career and it has been my dream to be able to separate the wheat from the chaff for what passes today as advertising (both traditional and Internet), communication, and persuasion. At a fundamental level, I believe that the more we know about ourselves--how we are made, how we think and make decisions, and how we react to our environment--the less energy and resources we will waste and the more effective we will become at satisfying customer needs.
Neuromarketing, based on neuroscience and employing research technology including fMRI (functional Magnetic Resonance Imaging), shows great promise. Dean's presentation takes elements from what has been learned and shows us how to apply these effectively and with integrity.
Neuromarketing and Social Media
For those who are social media marketers, you will discover how neuromarketing underpins much of what is driving social media success today. Neuromarketing is associated with hundreds of major companies including Coca-Cola, General Motors, Nestle, Procter & Gamble (source: Wikipedia).
KEY TAKEAWAY
Read the book and examine how your marketing might benefit from neuromarketing, then apply your insights to your marketing strategy, including social media strategy. For those interested in a scientific discussion of neuromarketing, you may want to follow the Neuromarketing group on LinkedIn.
HOW ARE YOU USING NEUROMARKETING IN YOUR MARKETING STRATEGY? Please share your experience in the comment box, below.
Photo Credit: dierk schaefer via Creative Commons license
Mission: To help small and mid-size businesses sell more.