Boost Marketing Productivity: Follow Key Influencers On Facebook
Managing Facebook as part of your marketing strategy can be extremely time-consuming and frustrating, particularly if you are a small business that has already over-taxed your marketing resources.
A successful approach that I've used and highly recommend is to identify a short list of the top influencers whose knowledge and advice will help you accomplish your goals with the least resources. I follow these three sources:
Top Facebook Influencers
Amy Porterfield: Amy has what I believe to be the perfect blend of knowledge, savvy, and likeability. Her content is timely, she covers Facebook marketing from A-Z, and her webinars are models of how to sell. For example, in The Simple Social Media Formula, she covers why doing less can accomplish more, a refreshing promise for many of us.
Mari Smith: Mari is another outstanding resource. I suggest her Facebook resources page to bring you up to speed on all the most critical topics.
Hubspot: Hubspot is not a single person but a team of some of the most dynamic and smart players in Inbound Marketing, which is the foundation for social media and, of course, Facebook. (Disclosure: I am an Hubspot Certified Professional, use it, and recommend it.) What I expecially value about Hubspot and Facebook is that it puts Facebook into the bigger picture of marketing. Hubspot's resource library is vast and grows daily, so be certain to get on their RSS feed. For beginners, check out How to Use Facebook for Business, an introductory ebook. Request it on their Facebook page.
Key Takeaway
Follow 2-3 key influences on the topics that are causing you the most pain. Focus on their insights then move on to the other projects that are demanding your time.
Want to talk about how to find big picture marketing ideas for your business? Just send me a note.
Mission: To help small and mid-size businesses sell more.