How To Write Irresistible Blog Headlines That Generate More Leads
Here's valuable marketing advice on writing irresistible headlines that more generate leads from book coach Judy Cullins. It's condensed from a recent post.
Your Headline...
1. Needs to compel and propel your social media reader to stay and read all of your blog until your call to action.
2. Must be attention-getting.
Use emotion in your copy writing. People buy because they connect emotionally, not because they need something.
3. Make it benefit-driven.
How will your product or service solve your audience's problem, concern, or challenge?
4. Make an irresistible offer.
5. Make a wild promise and pay up.
Most people don't like hype, but will notice your promises in your benefit statements. Back it up with the how.
6. Keep it simple.
Some headlines go on and on to include many problems and benefits. Stick to a one line for the best results.
7. Include one specific top benefit.
The top headline of your blog should talk results your reader wants. They want answers to their specific questions and concerns. Remember, general doesn't sell; specifics do.
8. Build curiosity or suspense.
Sometimes the improbable can hook your reader's attention, and that's what you want.
9. Must be "you" centered.
Instead of saying "I can do this for you" write "You will get this benefit when you..."
10. Include keywords in your headlines to make them more searchable.
Need an idea that's bigger than an irresistible blog headline? Search for that big picture idea here.
About Judy Cullins
Book Coach Judy Cullins helps you transform your book idea into a helpful, entertaining, and engaging book. Now you can get far more visibility and credibility for your business. Author of 13 business books include "How to Write your eBook or Other Short Book-Fast!," and "LinkedIn Marketing: 8 Best Tactics to Build Book and Business Sales."
Get fresh, useful free weekly publications on book writing, self publishing, and online marketing at http://www.bookcoaching.com/help-writing-a-book.php
Mission: To help small and mid-size businesses sell more.