Demystifying Neuromarketing: Separating Fact From Friction
How much do you REALLY know about your customers' buying behavior? Would you believe that they have less control over their rational choices and decisions than they think?
That's the conclusion from Neuromarketing: Understanding the "Buy Button" in Your Customer's Brain by Renvoise and Morin.
The Promise of Neuromarketing
We need a paradigm shift and that shift is neuromarketing. Neuromarketing holds the promise of understanding behavior by understanding the brain through scientific research, medical knowledge and technology, and applying this understanding to marketing.
Learn About Neuromarketing
Neuromarketing is still in its infancy, though major consumer product companies with worldwide brands have been engaged in it for years. Much has yet to be learned. But what we know now can immediately improve your marketing and can set the foundation for future improvements. But first you must separate fact from fiction.
Join The Online Neuromarketing Panel Discussion
Join our panel of neuromarketing experts in a panel discussion on Demystifying Neuromarketing on March 7th from 1:00 pm - 1:45 pm PT. (Note: the recorded session is now available here.) This online event is free and is organized by focus.com. You'll learn what neuromarketing is and what it isn't. And our panel of experts will bust some of the myths surrounding the industry as well as highlight how brands are using technology to make better marketing decisions.
Joining me will be:
Patrick Renvoise, Chief Neuromarketing Officer and Co-Founder, SalesBrain, and co-author with Christophe Morin of Neuromarketing: Understanding the "Buy Button" in Your Customer's Brain.
Brian Krausz, President of GazeHawk, a provider of webcam eye tracking services. GazeHawk's proprietary eye tracking technology allows you to see how visitors view your webpage, advertisement, or image.
Sara Misell, Director at Whitematter Marketing Ltd, a strategic neuromarketing agency.
To be part of the conversation, go to Demystifying Neuromarketing and follow on Twitter #FocusNeuro.
So, what myths do you have about neuromarketing? Share them, below.
Neuromarketing Tips You Can Use Today
Until then, you may be interested in these neuromarketing articles which deal with practical applications of neuromarketing for today's small and mid-sized businesses.
Mission: To help small and mid-size businesses acquire customers by re-thinking their business and marketing strategies.