There's No Boring Marketing Content, Only Boring Writers
Do you think that there is nothing exciting about your business or industry that anyone would want to read about?
Think again. There's no boring marketing content, only boring or unimaginative writers.
If you are in business, then someone is very interested in what you have to say. If you can touch that person's life in one small way, especially if it is a solution to a problem, then start typing.
EXAMPLE OF IMAGINATIVE THINKING THAT CREATES ENGAGING CONTENT
John Doherty recently posted 4 Types of Content Real Estate Agents Should Create. He is responding to the question, "Is SEO applicable to real estate websites?" John offers these suggestions (see the article for details and links) which, with not a whole lot of imagination, can be used in any industry:
- Write for Forums and contribute quality articles.
- Build relationships with writers on relevant websites who might welcome a guest blog and/or backlink to your site.
- Share your knowledge with industry related communities.
- Be a guest writer for websites that target your same customers.
BEWARE PANDAS AND PENGUINS
John mentions the Google Penguin update and taking notice of both the Panda and Penguin updates is important. You might find this article helpful: How To Redeem Marketing Content From Deadly Content Sins.
MINI CASE HISTORIES
Follow this link to a short video "How High Can Internet Marketing Build Your Business?" which contains hard data on how unlikely businesses (like a pumping and dredging company) succeeded with blogging and other SEO activities.
Also view "Companies in "Boring"Niches Creating Great Content.Mission: To help small and mid-size businesses sell more by re-thinking their business and marketing strategies.