Transform your press release into a social media tool with the power to engage 200 million people. Use breakthrough Social Media 2.0 functionality that delivers innovative features that allow you to take greater advantage of your online and traditional news distribution.
- Dramatically increase your news' Internet visibility
- Gather on-the-fly market intelligence
- Boost search engine performance
Read "The Old Press Release Is Dead: Hail The News Release
1. The Internet and Search Engine Marketing (SEM) have changed the way news is released.
News is no longer targeted to a select list of organizations. Today, releases are targeted to specific audiences that represent your ideal target market. They are constructed to be found by someone searching via specific keywords. The new way to refer to these releases is as a news release, not a press release. The purpose of a news release is to lead someone to an action, such as visiting your website or contacting you via phone. News releases are not intended to sell, and “sell copy” is strictly to be avoided. (Reference: http://www.davidmeermanscott.com/documents/New_Rules_of_PR.pdf).
2. How News Releases Are Managed Today
Specialized services exist to manage the news release process. Typically, these services offer a range of options at various costs. Discuss with your agency or advisor which service and options are best suited to your business goals and budget.
Creative Logic Marketing Services uses the most rapidly growing news release service. Let us help you make an impact with a keyword-based, strongly written news release. See example at http://www.marketwire.com/mw/include.do?module=&pageid=667.
3. What Are Journalists Looking For?
One interested journalist can turn your business from obscurity to inventory depletion. Here's what they are looking for, based on comments from a recent Society of Professional Journalists (SPJ) seminar:
• Demonstrate relevance to the journalist's audience quickly and succinctly (i.e. short lead-in headline).
• Be brutally honest and truthful. Do not play with the facts.
• Demonstrate authority.
• Balance a quotation from a business leader with a statement from a typical user or consumer.
• Write in a personal voice to give the story real human interest.
• Begin the vetting process by identifying sources and references.
• Humor doesn't hurt.
Download The Old Press Release is Dead: Hail The News Release.