Chief Marketing Officer (CMO) Services

Some business owners have a narrow and limited understanding of marketing. Consequently, they derive only a limited benefit from their marketing efforts. We'll call this small "m" marketing.

Other business owners have a deep and full understanding of marketing. These executives receive substantially greater results. We'll call this marketing with a capital "M" or Cap M.

Not every business can get a Return On Investment with Cap M Marketing. However, every business owner can benefit from an understanding of Cap M Marketing so that he or she may make better decisions and maximize the return on their marketing investment.

UNDERSTANDING THE DIFFERENCE BETWEEN small m AND CAP M MARKETING

Small m marketing is largely tactical. It involves doing things that require specific skills which can be easily and economically purchased. These are commodity skills. For example, generating email blasts, creating a Facebook business page, or even designing a basic website are commodities that are readily available. Even though these skills require specific knowledge and training, this knowledge and training may be easily acquired.

FALSE ASSUMPTIONS THAT LEAD TO UNDERPERFORMANCE
Some business owners assume that technical skills in areas such as website development or social media indicate deep marketing knowledge. This is not necessarily true and can lead to misplaced trust or confidence.

CAP M MARKETING EXPECTATIONS
CAP M Marketing reaches far beyond tactical activities to include strategic activities and integration with the overall business enterprise. CAP M Marketing is less concerned about doing things and more on accomplishing goals. A CAP M Marketer will think beyond a Facebook business page, for example, to an overall social media strategy. He or she will play an active role -Discover what CMO services can do your your busineon the management team and be concerned with sales growth, margin improvement, sales integration, and the implication of marketing programs on operations.

A small m marketer is a skill worker; a Cap M Marketer understands (but not necessarily possesses) the various skills required for a successful business, but is more a  planner and assemble of all the skills, knowledge, disciplines, and processes that generate superior results. Do not ask a small m marketer for a business plan, but you can expect a Cap M Marketer to know what skill level is required for a particular activity and where to source it.