Pivot Point Marketing is the belief that within every business there exists a pivot point- a new way of thinking that can dramatically change the fortune of the business.
It is the ultimate "ah ha" moment.
You would think that the biggest challenge is finding your pivot point. It is not. The biggest challenge is to believe in it.
- It is not a bold, audacious goal, for there is no way to measure was has not yet been found.
- It is not a commitment to continuous improvement, for example, for this should be pursued without question.
- In fact, it is not even rational.
Belief in the pivot point is an act of faith that you and your organization can discover something so important that it will forever change the way you do business.
It is an instinctive response to an inner belief that something significant awaits your discovery.
The Pivot Point can occur anywhere in your organization, and the way to cut the task down to size is to focus on only two things, customers and competitors, and to ask these two questions:
- How can I make my company more attractive to my customers?
- How can I make my competitors less attractive to my customers?
Discovering The Pivot Point may be aided with traditional tools, like research. But these tools, and all other tools, are available to everyone. There is no competitive advantage in the tools.
So, we are challenging ourselves how to be smarter.
I believe the this will occur when we do the unconventional:
- First, to remove old, self-limiting beliefs.
- Then to look at the world with fresh eyes.
Are you intrigued enough about Pivot Point Marketing to risk a short, no-pressure, no obligation conversation? If so, contact me today.