Try Pivot Point Marketing to Inspire Your Marketing
Pivot Point Marketing is the belief that within every business there exists a pivot point- a new way of thinking that can dramatically change the fortune of the business.
It is the ultimate "ah ha" moment.
You would think that the biggest challenge is finding your pivot point. It is not. The biggest challenge is to believe in it.
Belief in the pivot point is an act of faith that you and your organization can discover something so important that it will forever change the way you do business.
It is an instinctive response to an inner belief that something significant awaits your discovery.
The Pivot Point can occur anywhere in your organization, and the way to cut the task down to size is to focus on only two things, customers and competitors, and to ask these two questions:
Discovering The Pivot Point may be aided with traditional tools, like research. But these tools, and all other tools, are available to everyone. There is no competitive advantage in the tools.
So, we are challenging ourselves how to be smarter.
I believe the this will occur when we do the unconventional:
Let's talk about inspiration. Request a complimentary consultation here.