Client: Entrepreneur Integrating 5 Business Units

Advance Group Jim Molloy

Personal Goals

  • Integrate 5 business units built over 40 years into a seamless, branded organization to dominate its competitive segment.

Trigger

  • Desire to achieve 40-year vision.

Strategy

  • Enhance image to attractive top-tier clients.Develop sales and marketing management and support personnel.
  • Develop a branding strategy to consolidate and communicate new entity.
  • Create new and consistent marketing materials.
  • Aggressively market the new brand.
  • Develop CRM capability.

Results

  • The new efforts are credited with buffering the effects of the economy and opening previously untapped markets.