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Client: Entrepreneur Integrating 5 Business Units
Personal Goals
Integrate 5 business units built over 40 years into a seamless, branded organization to dominate its competitive segment.
Trigger
Desire to achieve 40-year vision.
Strategy
Enhance image to attractive top-tier clients.Develop sales and marketing management and support personnel.
Develop a branding strategy to consolidate and communicate new entity.
Create new and consistent marketing materials.
Aggressively market the new brand.
Develop CRM capability.
Results
The new efforts are credited with buffering the effects of the economy and opening previously untapped markets.