Introduction
If content is the flame then social media is the accelerant (@mpatrickshea). Use the resources on this page to enlist, train and focus the efforts of your company social media team.
- Teach and encourage your team to share news, stories, and items of personal interest. Train them how to identify and express what you and your company are doing that everyone is proud of.
- Encourage participation with competition, games, and rewards.
- Provide 5 easy ways/words to share/interact with each chosen platform.
1. NEWER AND GROWING SOCIAL MEDIA ALTERNATIVES
Instagram:
It’s a fast, beautiful and fun way to share your life with friends through a series of pictures. Snap a photo with your iPhone, choose a filter to transform the look and feel, send to Facebook, Twitter or Flickr. It’s photo sharing, reinvented.
http://instagram.com
http://twitter.com/instagram
http://www.facebook.com/instagram
Storify: Use Storify to create engaging social stories.
http://storify.com/
http://twitter.com/storify
http://www.facebook.com/Storify
Pinterest: Pinterest is an online pinboard to organize and share things you love.
http://www.pinterest.com/
http://www.facebook.com/pinterest
http://twitter.com/pinterest
Tumblr: Tumblr is a microblogging platform and social networking website that allows users to post text, images, videos, links, quotes and audio to their tumblelog, a short-form blog. Users can follow other users, and 'reblog' their posts, or choose to make their tumblelog private.
http://www.tumblr.com/
http://twitter.com/tumblr
http://www.facebook.com/tumblr
Quora: Quora is a question-and-answer website created, edited and organized by its community of users. Quora connects you to everything you want to know about. Quora aims to be the easiest place to write new content and share content from the web. We organize people and their interests so you can find, collect and share the information most valuable to you.
http://www.quora.com
http://twitter.com/Quora
http://www.facebook.com/quora
2. KEY TASKS FOR THE BIG FOUR
LinkedIn
• Build and maintain the company profile. Help individuals with personal profiles that mention the company.
• Publish Updates regularly
• Grow your Network
• Monitor, answer questions with links, and share stories and news in Groups
Twitter
• Build the company profile. Help individuals with personal profiles that mention the company.
• Tweet regularly: train how
• Retweet and @ reply regularly: train how
• Create, follow and reply to Lists
Facebook
• Build the company Page. Help individuals with their personal Profiles to mention the company
• Regularly post Updates
• Interact with Likes, Comments, Share and photos
• Follow
Google+
- Build and promote the Business Page
- Regularly share fresh content. Share photos and add recommended links.
- Use the +1 button like a tweet or share button
- Create circles-groups of users-and send segmented messages.
3. MASHABLE INFORGRAPHIC: comparison of social media platforms: http://mashable.com/2011/08/10/social-network-comparison/
4. LEGAL: see Social Media Policy: Protection For Your Business
Contact me to discuss how to set up your social media team.