The Three Key Elements of Control
There are many ways to lose control, but only a few that truly put you in control. Start with these three:
Marketing is composed of an enormous number of variables, making each company and each challenge unique. Don't be tempted to apply cliches, programs that appear to have worked for others, or advice that is not supported by a strong rationale.
Start with THE THREE MOST IMPORTANT CUSTOMER ACQUISITION CHARTS FOR CEOS.
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